Meeting performance standards and representing the organisation well is vital, and each franchisee plays an important role. Following laid down procedures keeps people safe and protects the franchise brand – which is good for franchisor and franchisee alike. But…how will you know?
Franchise Projects helps franchisors ensure that their processes are being followed well by franchisees by auditing in ways agreed with the organisation.
Some of the most popular ways include:
Mystery shopping
Mystery Shopping is the process of using the service to measure the quality of customer experience.
Many organisations offer detailed processes to ensure that customers will have a good experience – but are these being met?
Franchise Projects will act as a ‘purchaser’ for you, and assess the response that they receive, with a view to the organisation addressing any shortcomings, be that person to person or through training.
(We regret that for practical reasons, this service is currently limited to online and by phone)
Brand Compliance Audit
Brand is the life blood of franchising.
Ensuring that the brand is being properly represented is important, and Franchise Projects can audit and report effectively on what’s happening to your brand. This may be online searches to uncover your presence, visiting facilities to gauge compliance or experiencing service delivered by the franchisees.
Process Audits
Franchisees are, by nature, entrepreneurial, and it can be tempting to not follow guidelines or procedures either to increase profit, and sometimes to improve efficiency.
Franchise Projects can audit to assess whether franchise processes are being followed, highlighting opportunities for improvement where appropriate.
We also work with your business to ensure that there is a process for audit that is the most efficient use of time, money and energy. We are advocates of the Lean Process Model and outcomes of process audits generally reduce time and maximise efficiency on this basis.
We’re happy to work with franchised businesses to identify the best options to ensure that the franchisees stay in line with your model.
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